How ‘GreaseBook’ entrepreneur is changing the oil and natural gas industry

When you picture the oil and natural gas industry, “sleek” and “modern” aren’t often the first adjectives that come to mind. It’s an industry that’s done business the same way for a long time – but Oklahoma City-based entrepreneur Greg Archbald is trying to change all that with a simple app.

“GreaseBook is an app for oil and gas operators,” explains Archbald. “It allows them to better utilize their single greatest asset: pumpers. With GreaseBook, operators can create measurable improvements to your pumpers' contributions while generating a powerful impact to your current and future cash flows.”

Named after an old industry term for notebooks carried by grease-covered well pumpers, GreaseBook seeks to streamline communication between pumpers and operators.

Traditionally, oil and gas pumpers drive from well to well to gauge tanks and record measurements onto slips of paper, which can be easily lost or misplaced. 

But with the GreaseBook app, pumpers can enter information directly into the app or capture an image of the ticket with their smartphone camera. 

This prevents pumpers from wasting valuable time organizing and submitting paperwork. 

In fact, GreaseBook can save up to four days a month for pumpers usually spent on data entry. With this extra time, they can focus on preventative maintenance and further engaging the wells.

Operators benefit greatly from using the app, too. Often, owners have anywhere from a handful to several thousand wells keep track of. 

So, rather than try to keep track of a bunch of paper documents, GreaseBook aggregates all of the relevant content, from historical production info, run tickets, pumper comments, well tests, and crucial well history files into one easily accessible place. 

This not only gives operators the peace of mind that they know the status of their production at any given time but also that they have a self-sustaining centralized repository in which all their production info is stored.

Scalability to Meet Growing Needs

As producers expand their operations, scalability becomes a critical concern. GreaseBook is designed with this in mind, ensuring that it can handle the complexities of very large producers with thousands of wells just as efficiently as it manages smaller operations. 

The app’s architecture supports a seamless increase in data volume and user load, providing reliable performance regardless of the scale. 

This adaptability makes GreaseBook a robust solution for any size of operation, guaranteeing that as the operator's business grows, GreaseBook grows with them.

Seamless Implementation and Comprehensive Training

Transitioning from traditional paper-based methods to a digital solution can be daunting, but GreaseBook simplifies this process with their "done for you" implementation strategy. 

Greasebook's team of internal Petroleum Engineers turn-key the entire build-out of the wells and users and manage the roll out and training for the operator.

The app is also user-friendly, and the onboarding process is designed to minimize disruption.

"Most oil and gas operators I speak with tell me the reason they like Greasebook so much is the app's simplicity," Archbald commented. "They tell me where legacy software failed to execute in the past was the sheer complexity of their systems, we're changing all that."

GreaseBook offers extensive training and support, ensuring that pumpers and operators can quickly adapt to the new system. The hands-on training sessions, combined with a dedicated support team, ensure that every user can leverage the full potential of the app from day one, enhancing overall efficiency and productivity.

Archbald says with a smile, "In fact, even the oldest, least tech-savvy pumpers typically get up and running with the app in about 10 minutes. This lets us know we're doing something right."

Clear Cost-Benefit Analysis and 200% Money Back Guarantee

One of the most compelling reasons for producers to adopt GreaseBook is the clear and substantial return on investment (ROI). 

The app not only reduces the time and errors associated with manual data entry but also provides real-time insights that can lead to more informed decision-making. 

By streamlining operations and improving data accuracy, GreaseBook helps producers save money and increase their operational efficiency. 

Additionally, with its transparent pricing model, producers can easily assess the cost-effectiveness of the app, ensuring that there are no hidden fees or unexpected expenses.

Archbald backs up these claims by stating, "If ever the app doesn't streamline a producer's operations or they're dissatisfied with the app for any reason, we offer a 60-day 200% money back guarantee. This is sort of unheard of in the industry, but we find it takes the risk off  the table for the operator and helps everyone simply work toward the common goal which is to pump more oil, waste less time, and make more money."

This policy helps producers understand and appreciate the tangible financial benefits that GreaseBook brings to their operations without any downside.

Born and raised in Oklahoma, Archbald’s idea to start a company came to him after attending school overseas and meeting some of the sharpest minds in mobile app development. 

Upon returning home, he shared his idea of building an app to monitor wells with his father, who runs an oil and gas accounting software firm.

“Most people, they hear about GreaseBook and wonder why they weren’t doing it this way sooner. And that was precisely my question,” says Archbald. “It just made sense. Some of the best ideas are probably the most simple in hindsight.”

Today, GreaseBook is in the hands of more than 600 oil and natural gas companies. From small mom-and-pop operations to publicly-traded companies, the app's use is growing daily, ranging from Ohio and California to Texas and North Dakota.

And as the usage of the app grows, Archbald’s idea is quickly changing the face of day-to-day operations of the oil and natural gas industry and bringing it into the 21st century.

With a successful company under his belt and more opportunities to open GreaseBook to a wider market, Archbald encourages other young entrepreneurs he meets to stay motivated and keep working towards their goals.

“Being an entrepreneur and being responsible for a whole company is just the most challenging thing I've ever done. But it’s the most rewarding thing I've ever done,” he says. “It’s all I want to do and talk about and it’s just fun to be able to wake up and really feel that way about something.”

KENNETH M RUGGIANO

To see whether the Greasebook is a good fit for your company, go to www.greasebook.com and take the quiz.